Meghan Powers

Active Term: 12/2023 - 12/2024

Senior Manager, Web Strategy

Carmax

Meghan Powers is an Adobe Certified Expert – Adobe Analytics Business Practitioner, a 2022 and 2023 Adobe Champion, and a web analytics data, implementation, and optimization specialist (over fifteen years’ experience successfully leading Abode Analytics and Target implementations). She leads the Digital Data Strategy team at CarMax, responsible for implementing all 1st and 3rd party tags across all digital properties, as well as ownership and governance of Adobe Analytics, Adobe Target, Adobe Launch, Adobe Web SDK, FullStory, ObservePoint, and Google Analytics.

​CarMax is the nation’s largest used car retailer, a FORTUNE 500 company, and has been named one of the FORTUNE “100 Best Companies to Work For” for 19 consecutive years. Prior to joining CarMax in 2015, Meghan was a Senior Web Analytics Manager at SiriusXM and holds a degree in Marketing, IT, and Hispanic Studies from the College of William and Mary.

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